The super plant (And why we love it):

The use of aloe vera goes as far back as ancient Egypt. Arguably the two most famous Egyptian Queens, Cleopatra and Nefertiti, were known to lean on the aloe plant for its many uses – paving the way for modern day queens to reap the benefits as well.¹  Today, we can heal our hair with its hydrating properties. Chances are, you’ve seen the aloe plant used to soothe sun irritation on the skin or have even seen it in your local supermarket in its whole form, but many are unaware of just how much hair-helping goodness is packed under the leaves of this botanical beauty. The power plant is packed with enzymes (like lipase and amylase), vitamins (like vitamin E and vitamin B12), and fatty acids and amino acids to do everything from soothing your scalp, to hydrating your hair. The plant’s lightweight texture makes it suitable for many hair types – and enables it to moisturize your mane without weighing it down (a true game-changer for those of us with hair that likes to play limp from time to time)!  The acid component acts as a natural exfoliant and gently clarifies buildup, while its vitamins and rich antioxidants strengthen, nourish and protect against free radical damage. We’ve hand selected this showstopper ingredient to take stage in a formula sure to satisfy and invigorate. Our aloe vera juice really shines in our Tingling Clarifying Shampoo Bar, and soon your hair will too!