Why We Love It: We know you may have seen this on the grocery store shelf, but we use it in a more complex way. Our Simple Sealant, Wash Out Conditioning Balm, and Coconut Almond Leave-In Conditioner all utilize this holy grail oil. A great choice for natural and color-treated hair, Vitamin E and flavonoids lend a hand to all three of our products. We’re talking moisture, preventing split ends, strengthening the hair and reducing dandruff.  Extracted from the seed of grapes and sometimes pulled straight out of the process of winemaking, this oil adds shine and fights frizz like it’s the day job.